Then there are marketing communications about the different

Could Medicinal Marijuana Thrive in New Jersey

Marijuana is a $14 billion business in this country, but most of it is from the illegal variety; currently about $1 billion of that is attributable to the legalized medical marijuana moncler bambino saldi industry. An estimated $200 million of that alone is concentrated in California, the first state to pass legalized medical marijuana, in 1996.Growers sell their weed to “collectives” legally required groups put together piumini moncler saldi for the cultivating and manufacturing of medical cannabis for qualified patients. The collectives sell and distribute to dispensaries, and the dispensaries then sell to patients, who first have to get a note from a doctor to purchase the pot.The state receives tax dollars from the collectives and the dispensaries, doctors advertise piumini moncler their services and earn up to $200 for a “consultation fee,” and the average cost of an ounce of the good stuff is $400. One well known dispensary, Harborside Health Center in Oakland, Calif., will approach $20 million in revenue this year. “One of the interesting things I’ve seen in the piumini moncler uomo marketplace is a price sensitivity,” said John Lee, CEO of Sonoma, Calif. based PlainView Systems, a marijuana collective.But why market a product that should pretty much sell itself? “In terms of the marketing, you want to make sure you’re viable to your patients,” Mr. Lee said. “The dispensaries need to tell people, ‘We’re moncler outlet serravalle here; here are our hours; here are our prices.’ I’ve been in one dispensary where it had flat screen TVs showing what products were in stock on this day, broken down by grams, eighths, quarter ounces and their prices.”And yes, moncler saldi there’s an app for that. In California, the iPot app bills itself as a “medical marijuana dispensary moncler outlet online uomo for the iPhone” that carries 800 listings and ratings.Then there are marketing communications about the different variety of products available. Just as some prescription medications work better than others, there are varying types of marijuana, from afwreck and green crack to moncler saldi uomo blue moncler outlet trebaseleghe dream, snowhaze and purple queen. “People are very adept about what works moncler donna for them,” Mr. Lee said. “You experiment with what works for you. People have this misperception about people who smoke marijuana, and that they’re stoners. A lot of them are actually connoisseurs who really know their stuff.”The dispensaries also sell marijuana moncler saldi go to this website moncler outlet outlet that does not have to be inhaled, including salves, sprays and, piumini moncler scontatissimi of course, moncler outlet the famous hashish laced brownies and other baked goods. One upscale Los Angeles dispensary, Farmacy, even employs a pastry chef.But at least in California, it’s not yet a thriving ad category for agencies. “For us, where we are in conservative moncler outlet online shop Orange County, to take piumini moncler outlet on a dispensary would be quite a stigma for us to have to bear,” said Mary Blythe, president of Lake Forest, Calif. based Studio Three Sixty Marketing. moncler uomo “It’s not that we wouldn’t look into it. I think you’d have to give everybody a fair shot. But there’s an entire political arena to navigate, too.”But there are hopes that medical marijuana could buoy marketing in New Jersey, at least eventually. State Assemblyman Reed Gusciora (D Princeton), who co sponsored the bill to legalize medical marijuana, said that the first six dispensaries are mandated to be non profits. “The non profits will be in the best position to set the price,” Mr. Gusciora said. Hospitals are big advertisers in a lot of markets, so here in Jersey City, if the Jersey City Medical Center was a distributor, it could be moncler bambino outlet a new source of revenue for them and for us.”He added, “I would not discount that as a possibility.”And the stigma from handling a marijuana collective that gave pause to Ms. Blythe’s California shop didn’t seem to rattle at least one agency in the home of the “Sopranos” and “Jersey Shore.” Asked if he thought there would be a backlash from current clients if his firm took on a collective of a outlet moncler dispensary, D Mr. Rothenberg laughed and said, “There’s no stigma about advertising anything.”.

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